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Analytics for Social CRM: The Best Options for Social CRM Analytics
You’ve got your social CRM system set up. Data, which started as a trickle, is now coming into the system like a steadily-flowing stream.But what do you do with it? And, more importantly, how do you...
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Twitter and Your Social CRM Strategy
Many companies are adding twitter to their Social CRM arsenal and if used properly can warrant a lot of success. It’s easy to see the value in Facebook and blogging, but some people struggle in finding...
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Social CRM Strategy For iPhone: 3 Ways to Leverage the iPhone to Engage and...
Long gone are the days where once you got a customer in the store you were pretty much guaranteed a sale. Now, with all ages sporting an iPhone or smartphone, they may come into your store but exit...
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10 Ways to Improve Your User Experience via Social Media
Social Media provides both consumers and marketers with an unprecedented ability to interact and form larger communities of discussion around specific industries and even specific products. By...
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Defining Social CRM Strategy
What is it?For those not yet familiar with Social CRM (social customer relationship management), it refers to the process by which companies selling products or services build a relationship with their...
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Measuring the ROI of Social CRM
Return on investment (ROI). Three very simple words. But those are three words that can send a chill through even the most hardened corporate warrior. But ROI is something that the folks running the...
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Redefining Brand Metrics Through Social CRM
Interpreting brand metrics in accordance to transactional data can be quite a challenge. Don’t let the term “metrics” fool you. Just as brand, creative and visuals live in the subjective world – “brand...
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Social CRM Software: Which Platforms, Apps, & Tools Should You Use?
Navigating the LabyrinthNow more than ever, it’s imperative for professionals and organizations to carefully craft their social strategy and seek out the right tools for the job. Gartner Research...
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3 Things To Guarantee Your Mobile Social CRM Strategy Will Fail
Social CRM offers a different set of challenges from those related to common IT or CRM projects. In order to achieve success it’s important that people learn and understand these differences enabling...
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PlacePop: A Solution for Brands Seeking a Mobile Virtual Loyalty Card Program
Thanks to some 50 million Americans carrying around smartphones, location based services are among the most prominent applications in today’s social technology sector with players big and small getting...
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Organizing & Managing Social For Your Business
Social media guru Jeremiah Owyang has done extensive research on how companies organize and manage their social CRM and how these companies have adapted to the rapidly evolving social media landscape....
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Dell & Social Media: A Social Success Story
This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizations.Case studies provide marketers and organizations with the data...
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Making Web Sites Social: Gigya CEO Patrick Salyer Discusses the Keys to...
Gigya, what we’ve referred to as the ‘Swiss Army Knife’ of social plugins, continues to offer new features for making websites social that align with client needs and the latest trends and innovations....
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Cultivating Twitter Followers & Social Commerce: What Followers Do and Don't...
The origins of Twitter reach back much further than its 2006 founding. In fact, they reach back further than the invention of the internet or the personal computer, all the way back to late 19th...
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Using Social Sign-on to Target Content to Customers
Socialsign-on is a great solution to the problem that many people face: the need to have a unique user name and password for each web site that they use.But once customers (either actual or potential)...
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